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There was a time when you promised you’d be better at texting back.
When you swore you’d stop canceling plans at the last minute.
When you told yourself you’d show up more, check in more, be “that friend” — the one who’s always there.
But you weren’t. You didn’t. You’re not.
Still, you’re not heartless. You’re not selfish. You’re not fake.
You’re just… human.
Messy, tired, full of emotion, and still figuring out what “showing up” looks like for you.
That’s where the BadFriend Hoodie comes in. Not as an excuse, but as a mirror. A way to say: I know I haven’t been perfect. But I’m still here, in the way I know how to be.
The BadFriends Hoodie isn’t some cute slogan on a hoodie. It’s a reflection of the complicated, contradictory way many of us move through relationships — with love, with distance, with guilt, and with good intentions.
It’s not about glamorizing bad behavior. It’s about naming it, owning it, laughing at it, and growing through it.
Because at some point, a lot of us became that friend:
The one who missed the group trip.
The one who stopped responding after a rough month.
The one who took forever to reply because everything felt like too much.
The one who loves people deeply… but also needs space to breathe.
And that doesn’t make you a villain. That makes you real.
You know how every hoodie has a story? This one is written in emotional honesty and accidental silence.
Front: BADFRIEND — clean, unapologetic, lowercase confidence
Back: Nothing. Just space — because sometimes silence says enough
Colors: Washed Black, Cloud Gray, Barely White — soft tones, real moods
Material: Premium mid-weight fleece, pre-shrunk, soft like your guilty conscience
Fit: Slightly oversized. Roomy. Comfortable enough to cry, cancel plans, or reconnect in.
This isn’t fast fashion. It’s slow growth. Meant to last through seasons, mood swings, and awkward reunions.
You know your patterns. So do your friends.
They know you disappear, but not forever.
They know your love doesn’t always show up on time — but when it does, it’s real.
They know that sometimes you need a hoodie and a minute to figure yourself out.
Wearing the BadFriend Hoodie is a way to say, “Yeah, I’ve been distant… but I’m not done trying.”
It’s soft accountability. Quiet honesty. Growth — but make it wearable.
On the couch, drafting the “I miss you, I’m sorry” text
At a hangout you finally said yes to
During long walks when you’re overthinking everything you ever said
At brunch, when you’re trying to reconnect like no time passed
Or at home, just being still. Because even that is part of the process.
This hoodie isn’t just a statement. It’s a step.
We made the BadFriend jeans for the ones in progress.
For the ones healing while holding onto friendships.
For the ones who get it wrong — then try to get it right.
It’s for the ones who make emotional U-turns. Who ghost, then grieve. Who laugh through guilt and text “I’ve been meaning to call” even when it’s been too long.
Because you’re not the only one.
There’s a whole world of people learning how to be better friends — in their own, imperfect, hoodie-wearing way.
This isn’t just merch. It’s a reminder that even when you mess up — you’re still worth loving, forgiving, and showing up for.
So grab it now, while it lasts.
Not just because it looks good. But because it feels true.
Post it. Don’t post it. Wear it to your redemption arc or to your Sunday reset.
We’re not judging. We’re probably doing the same thing.
