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You forget to text back. You cancel plans last minute. Sometimes, you vanish for a bit… okay, for a while. But you care — deeply, even if it doesn’t always show. Welcome to the complicated world of being a bad friend with a good heart.
The BadFriend Hoodie isn’t about being toxic — it’s about being real. Real messy. Real tired. Real emotionally unavailable sometimes. But also, real loyal, real funny, and real ride-or-die… when it counts.
Because you’re not heartless. You’re just human.
Let’s be honest: not everyone’s the “check-in-every-day, always-there-with-a-candle-and-a-soup” friend. Some of us are the “I love you, but I’m spiraling and forgot how to communicate” friend.
The BadFriends Hoodie was made for you — the one who cares in weird, inconsistent, beautiful ways. You might not always say the right thing. But you’re real. You show up late, but you show up. And sometimes, showing up means throwing on a hoodie that does the explaining for you.
Let your clothes say what your mouth doesn’t. The BadFriend Hoodie is soft, slouchy, and brutally honest. It’s streetwear meets self-awareness. Comfort meets confession. A hug… with a warning label.
Colors: Midnight Black, Faded Ash, Off-White (like your morals)
Fit: Relaxed, oversized, unbothered
Fabric: Midweight cotton-blend fleece — soft enough to cry in
Front: Bold BADFRIEND logo — because sometimes it’s best to lead with the truth
Back: Blank — like your emotional availability
We all express love differently. Some people over-communicate. Some go quiet when life hits hard. Some offer advice. Some offer memes. And some say, “You’re going to be okay,” then vanish into thin air.
You might not be the best at replying. Or calling. Or, let’s be real — remembering birthdays. But you’re the friend who will defend someone to the end, laugh when no one else gets the joke, and sit in silence when words don’t work.
You’re a bad friend… but you’re also kind of the best kind.
I might flake, but I still care
I’m trying — even if you can’t see it
I’m the villain in someone’s story, but I swear I meant well
I need space. And snacks. And maybe a hug (eventually)
Wear it to a hangout you almost canceled.
Wear it during a late-night scroll of texts you never replied to.
Wear it while sending that “Hey, sorry I disappeared…” message.
Or don’t. Just throw it on, curl up, and ghost in peace.
The BadFriend jeans doesn’t judge. It just tells the truth, quietly and stylishly.
We made this drop for the emotionally overwhelmed, the socially drained, and the friendship avoidants who still mean well. So yeah — supplies are limited. Kind of like your energy for small talk.
Add it to your closet before it becomes like your unread texts — gone, forgotten, and slightly regretted.
Let the hoodie speak when you can’t.
Let it apologize without words.
Let it say: I know I’m not perfect, but I’m still here in my own messy, quiet way.
#BadFriendHoodie
Tag us in your chaotic fits, canceled plans, and emotional breakthroughs. Or don’t. We won’t follow up. That would be too on-brand.
Congratulation!